Web Sites 2.0

Pete Blackshaw has written a hugely important–and helpful!–think-piece on the role of web sites in a 2.0 world here.   I will only add that it illustrates a very basic lesson: Don’t ask consumers to come to you.  Go to wherever they are.  That’s what P&G CEO Ed Arzt told ad agencies back in 1995 when they pooh-poohed the web.  That still applies and will apply.  Wherever consumers go, marketers and their agencies had better follow, and quickly.

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